Wolf & Badger Info

Wolf & Badger is the B Corp-certified home to more than 2000 independent brands from around the world, creating a forward-thinking global community built upon the age-old pillars of skill and craftsmanship, both online and offline.

Our platform provides an effortless way to find sustainably and ethically produced jewellery, homeware, accessories, fashion and beauty, without compromising on quality and design. We are building a community of ethical brands and conscious consumers who positively impact the world, creating a future in which every element of retail is fair and frictionless for everyone.

“We joined Wolf & Badger in May 2020, and as of April 2024, our sales have increased by 5700%. Wolf & Badger brought a significant transformation to our retail strategy, taking our products from being sold only in New York to a global market. Wolf & Badger provided the turning point for our brand during the pandemic and has been the best partnership on our growth journey. Without Wolf & Badger, we wouldn't be where we are today.” JESSIE ZHAO, Womenswear Brand

“Joining Wolf & Badger in 2021 has transformed my brand, resulting in significant increases in orders and sales. The support and exposure from Wolf & Badger, including the opportunity to feature in their physical stores, has also been truly invaluable in expanding my brand's reach and visibility.” Rosanna Corfe, Homeware Brand

“Since joining Wolf & Badger, my company's doors have been opened up to not only double my personal website sales but also so many opportunities. Stocking my jewellery in their stores has connected me to a whole new clientele that seem to perfectly compliment my brand and I most likely wouldn't reach from my own website! I think joining Wolf& Badger can really heighten the potential of any small business.” SCCOLLECTION, Jewellery Brand

Wolf & Badger was my first stockist online and in-store when in 2017, I launched my brand, INGMARSON. Over the years, Wolf & Badger has been nothing but fantastic and they provide regular support and feedback to allow me to grow my brand. They have given my brand credibility, marketed the brand effectively online and through printed press articles and sales have grown consistently year on year. No other marketplaces come close to delivering the sales that I achieve through Wolf & Badger. INGMARSON, Menswear Brand

Brand Storefront, Dashboard & Analytics

Brand your own wolfandbadger.com storefront and showcase your entire product catalog to our millions of monthly website viewers coming specifically to shop and discover the world’s best independent brands.

Upload your products (manually or via our Shopify integration) and track your sales funnel from product views to sales using our analytics suite.

Which products are catching shopper attention? Why are some products converting more than others? Gain actionable intelligence and scale your sales more quickly with use of our reliable, insightful data.

Organic, PR, & Influencer Marketing

Grow your customer base through our world-class promotions on all key channels, including paid, affiliate, organic, influencer and PR.

The experienced, dedicated in-house Wolf & Badger Marketing team looks after your marketing budget contribution as efficiently and effectively as possible.

From discovery to inspiration, we run always-on awareness and conversion campaigns where people who are actively looking for products like yours (Google Search, Google Shopping), or seeking inspiration (Facebook, Instagram and Pinterest ) can discover your products.

ESG Accreditation

Wolf & Badger is proud to be the UK’s first B-Corp marketplace. We are building a community of purpose-driven brands and connecting them with conscious consumers.
Through our award-winning Guarantees Index, we uphold transparency and seek to ensure workers’ rights are protected - all in support of our mission to create a fair and frictionless future retail environment.

Brands apply for our Guarantees by answering a series of due diligence questions and providing supporting evidence. Responses are reviewed by our sustainability team and once approved, the Guarantees appear on our brands’ landing pages. This empowers our customers to shop with purpose and confidence based on the ethical credentials that matter most to them.

While most of the Guarantees are voluntary, every brand we partner with is required to submit evidence in support of our mandatory Guarantee: Happy Worker. Through this Guarantee, we aim to ensure all workers involved in the making of our brands’ products receive fair wages and access to a respectful and secure working environment.

Seamless Global Operations

Fulfil international orders without the hassle - we offer you global flat-rate shipping labels, handle all the paperwork, and take care of international pricing.

Once an order is placed, our anywhere-to-anywhere shipping technology automatically generates your shipping label and accompanying documents for you to print. Send orders off to customers within 48 hours via drop-off or collection request.

Our pricing engine automatically adjusts for foreign exchange rates, customs, duties, taxes and international shipping by destination

Our 24/7 customer service team handles all queries and order tracking, including returns.

Track success via custom analytics and reporting suite; payments for your orders are made monthly on the 21st.